Marriage turns Americans into sex cheats

Released on = May 18, 2006, 1:59 am

Press Release Author = CupidBay.com

Industry = Entertainment

Press Release Summary = America is in the grips of an infidelity epidemic. According
to a US national survey conducted by dating website CupidBay.com, adultery is twice
more likely in marriages than in monogamous long-term relationships.



Press Release Body = News Release
May 18, 2006

Marriage turns Americans into sex cheats
- Adultery twice more likely in marriages than in long-term relationships -

Nearly half of all husbands and wives have committed adultery according to
CupidBay.com (www.cupidbay.com).

A survey of US users of the dating website1 showed that 45% of married people have
been unfaithful compared to only 21% of those in long-term relationships. In
addition, the study revealed that 27% of those faithful within marriage said they
regretted being so monogamous. The survey also highlighted that 37% of people
believed that marriage actually incited cheating.

When it came to pre-marital sex, 39% of men considered one last fling at their
bachelor party, but in reality only 14% actually had. On the other hand, 27% of
women considered straying at their bachelorette party but only 7% actually did. Of
those who indulged in a final pre-martial fling; a mere 9% of men called off the
wedding compared to 76% of women. Yet despite this, 36% more women than men enjoyed
their pre-wedding blow-out so much that they considered calling things off because
single life was too tempting2.

Furthermore 71% of women admitted that they'd considered spying or employing
somebody to spy on their partner at their bachelor party; in reality 23% of women
actually did. Curiously, while men were the primary love cheats, 77% men still
believed that fidelity was a perfectly attainable ideal in a modern relationship and
70% of women agreed.


"We live in a disposable culture where nothing seems to be for keeps; jobs,
furniture, clothes or even the people we marry. Infidelity has consequently become
so normal that its taboo-status of past times has all but disappeared." said Francis
Deacon, relationship expert for CupidBay.com. "Nowadays, a work-play imbalance, a
belief that the grass is always greener on the other side and the urge to always
want what you can't have are some of the most common reasons why people cheat. The
desire to re-live the sexual excitement of a new or illicit relationship is also a
strong contributor. The key is communication. Many problems can be resolved before
they get to the point of no return, if you can take some time out of your evermore
hectic schedule to talk to and invest in your partner."
1Based on 89,563 US users surveyed
2 33% of women and 21% men respectively


-ENDS-

Note to the Editor

About CupidBay
CupidBay.com (www.cupidbay.com) is an international friendship and dating website.
It is one of the few sites of its kind which offers a completely FREE service. This
includes:

. Free registration
. Ability to create detailed personal profiles
. Upload video profiles and personal greetings up to 10MB
. An advanced matchmaking facility
. Send and receive unlimited messages
. Real time chat room - both national and international
. Discussions forum (including love & relationships; news, politics & current
affairs; philosophy; literature; music; health; motoring and computers)
. A Rate Me facility where users can opt to be put up for the sexiness vote
. An Email a Friend feature - send member profiles to a friend for a possible love
match

In addition, premium members can also:

. Send priority messages to people
. Have their picture and profile displayed on both the home page and profile page
following log in.
. Create and manage their own private chat room
. Enhance messages and postings with an extensive choice of smilies

CupidBay launched its first premium service in November 2004. It now has over one
million active users from over 200 different countries. It receives over 35 million
page impressions a month.






Web Site = http://www.cupidbay.com

Contact Details = For further details, please contact Andrea San-Pedro on + 44
(0)207 0700954 (andrea@cupidbay.com)

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